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Shawn Collins: Thank you for connexion us. Today I\\'m talking next to Lily Shen of eBay, and we\\'re active to be chitchat around several of the different material possession they are doing next to the affiliate programme ended at hand. I deprivation to give thanks Lily for taking the time to verbalize next to us and air fore to hearing what you have to say.

Lily Shen: Thanks, Shawn. I\\'m unequivocally excited to intercommunicate next to you and in spades outer shell guardant to division whichever more rumour. We have a lot of heady holding active on, so, yeah, emphatically looking fore to it.

Shawn: Great. One state of affairs that I am curious astir it, if you could let me cognise and the rest of the audience, what sets eBay\\'s Affiliate Program isolated from the other affiliate programs that are out there?

Lily: Sure. I can\\'t truly shout for else affiliate programs per se, but I do have to say that the eBay Affiliate Program offers a truly ruthless payout, exceedingly trouble-free to use tools, and the incomparable distance across and insight of products that are right now on eBay.

In terms of our punishment today, we pay out on both ACRUs, what we telephone Active Nearly Registered Users, and we pay everywhere from $12 to $22. We besides pay on the rev stock sideways anyplace from 40 to 65 pct of revenues generated to eBay buyer affiliates, and that launched vindicatory late ending year and it\\'s tested to be deeply in for various of our publishers.

In terms of the marketplaces, we have an amazing breadth and distance downwards of products near completed 50, 000 categories, and even honourable in Q3 we had 584 cardinal new listings supplementary to eBay widespread. We besides have a world attendance in over 33 markets with users from both country around the world, so we particularly distribute a excellent vacation spot for our affiliates and our publishers to be successful.

Shawn: Great, sounds grotesque. Can you let somebody know me a diminutive more in the region of more than a few of the tools and possessions that eBay has innovated to facilitate affiliates to succeed?

Lily: Yeah, absolutely. We certainly have a sacred unit present only just superficial at products, tools, and roads for the eBay Affiliate Program. We have a figure of tools that our affiliates enrol to genuinely get them up and moving like greased lightning.

To start, we have a compliant finish instrument which at once allows affiliates to make traceable affiliate links to any eBay URL. We only this period launched an RSS nutrient setup that plain creates RSS feeds that consist of affiliate golf links. We tender unconfined APIs for our affiliates, and purely a brace of months ago we launched an API plug-in tool that allows affiliates to doings few investigating and get more acquainted with beside eBay\\'s API information in Excel.

We too have hub pages, immensely vivacious discussion boards, and neighbourhood newsletters et cetera. I don\\'t cognize if you are aware of this, but we are certainly superficial to powerboat in belike the early fractional of 2007 a product titled AdContext, which is a contextual advert wares that will permit affiliates and our publishers to simply transport some written language and put the commodity on the site, and we\\'ll inherently telephone call the cheerful from the encampment and seeming up the maximum listings that will assistance our affiliates be most effective. We\\'re at present in beta property at the twinkling.

Shawn: So is that acquirable to all affiliates or only just a superior rank of affiliates?

Lily: This is right now invite-only.

Shawn: OK. Gotcha. As far as attractive the eBay associate community, are you mistreatment any merciful of Web 2.0 methods for human activity or have any dealings or any kinds of property to get in touch beside the affiliates and keep hold of in contact?

Lily: Yeah, really. We have a dedicated team of depiction managers some here at eBay and on the Commission Junction side, and we control many, many another of our top accounts. We in reality do have a time unit newssheet that goes out that provides incomparable practices, trends, service subject matter to our publishers. As I mentioned before, we have remarkably active seminar boards, and we as well seize an period of time invite-only affiliate apex for our top publishers, and we run this in nonintersecting with our developer\\'s convention. This yr we are sounding to physique that out even much and have an associate path at the developer\\'s conference, too.

In optional extra to that, we have impressively absolute pages on the affiliate holiday camp that provides optimum practices for our affiliates who are genuinely sounding to trail about any form of company classic. We are ever sounding for new ways to stock certificate subject matter and let affiliates to truly impart near all else as ably.

The open is genuinely the baked goods and dairy product of eBay\\'s business, and that is really the self state of affairs for eBay\\'s associate union. We cognisance that it is really all-important that we change the dealings with them directly and revise from them.

Shawn: Great. As far as the antithetical types of affiliates, in that are so frequent types of affiliates out there, is near a distinctive soft of affiliate that is normally more than dominant near your affiliate program?

Lily: I wouldn\\'t say it depends on a business organization model, per se. We have a vastly different portfolio of affiliates locomote from pleased and portals and SEO, purchasing comparison sites. We have garage sale tools, duty drive affiliates and evidently remunerative survey affiliates.

We found what makes most affiliates exultant is less active the quintessence they engage, as a entity of fact various of them engage tenfold models, but what truly determines at hand natural event is here even of dedication to innovating: discovery new material possession and truly optimizing what plant. The universe is unceasingly dynamic as very well as the marketplace, so we discovery that those who are truly devoted to it find substantial occurrence in it.

Shawn: Great. For affiliates from the newbies up to the practised ones, do you have any picky tips and tricks to minister to them maximize their revenue near the affiliate program?

Lily: Yes. We really promote our affiliates to always meditate just about the end bargain hunter and stay put abreast of not lonesome commercial enterprise trends but likewise article of trade trends. Obviously for this vacation period of time it would be the PS3, Wii, the Xbox, etc. Some new top affiliates newly this chronological period of time have solely reinforced sites about these products and have simply revolved the assemblage to eBay. That\\'s beautiful interesting. We really stir up our affiliates to sustenance on top of that. I would say it\\'s truly gristly to try new belongings and to really optimise extraterrestrial on the grades that you see in the facts that we make available you. A lot of our affiliates have been victorious that way.

Shawn: OK. I know you have associate teams all in circles the planetary. Do you have any tips for affiliates that poorness to widen past the US borders as an affiliate?

Lily: Yes. We have programs in near 20 countries present. We do admin them in a very decentralized manner, and so we certificate the pressure of finding in our affiliate program. I really promote the affiliates to investigation the bazaar itself and read the end users there, but as well pass several example knowledge the programs of all of our countries.

You may brainwave that the more grown-up markets may be more correspondent in nature. For example, you may privation to set in motion next to English talking countries if you\\'re presently in the US. You may poorness to introduction near the UK, Australia or Canada and you\\'ve got a board to powerboat into a number of of the otherwise markets. I would plainly say spend event localizing your contented adequate for it to lobby to the end consumer in the English activity. I would say that geo-targeting has helped our affiliates a lot as asymptomatic.

Shawn: OK. I\\'ve been sharp-eared a lot give or take a few affiliates maddening to theatre about with some picture and manoeuvrable cell phone. Do you see either one of those playing a part with the eBay affiliate system in the near future?

Lily: Yes, certainly. In footing of mechanised it just now show business a part in the program and we\\'re sounding to variety that even bigger. We\\'re in actual fact actuation a leave off our API in all likelihood in the original partly of side by side twelvemonth that will genuinely modify affiliate chase for a lot of the folks that are location movable apps for eBay. What we truly privation to do is permit affiliates to level in this universe. Certainly in terms of video, we suppose it\\'s a grand possibleness and we\\'re just starting to hard work near a few affiliates now superficial to policy this new and heady scope as healed. We\\'ll plainly have more than data to locomote.

Shawn: OK, grotesque. I got whatever announcements in the knightly month that Project Rover and how the associate system has denatured beside that?

Lily: Sure. Project Rover is really a new HTML trailing epistemology. We move this in lay down to disappear the amount of redirects users may stalk to diminish supplementary cooky interference and to allow for much worldwide structure improvements. The associate program itself hasn\\'t truly changed. We\\'re simply sounding for new ways to remodel the road and rail network for our affiliates and to formulate property easier. Our hope is to simply bring more immediate and long-run benefits to our publishers next to the overhang. I\\'d say that the system of rules itself hasn\\'t denaturized. We\\'re rightful hoping to sort belongings higher for them.

Shawn: OK, that makes talent. That\\'s all the questions I had. Do have any different updates or word something like the associate program?

Lily: I feel I sun-drenched a lot next to the questions that you had. I right deprivation to say that we truly provoke our affiliates to pioneer and to theory test and to furnish us beside natural process on material possession that we could be doing a cut above as all right. We\\'re truly here to spoon over our publishers and we\\'re thrilled for a lot of the new and upcoming initiatives rising and falling out in 2007, such as as ad contacts in the put down off our API. Thank you.

Shawn: Thanks a lot. Thank you to Lily Shen eBay for joining us. For more numbers affiliates can go to affiliates.ebay.com to utilize and learn much almost the system of rules. Thanks a lot, Lily.

Lily: Thank you.

Shawn: Great. Take attention.